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API’s San Francisco Bay Fish Outreach and Education Project

Project Goals:
o Increase community awareness and understanding of fish contamination issues
o Reduce chemical exposure from eating SF Bay fish through outreach, research, and education
within our API population

Project Activities:
o Community-Based Social Marketing: Identifying the barriers and benefits to continue consumption
of Bay Fish at safe level and promote the benefit from healthy nutrition available in fish.
Developing tools (message, posters, materials) so the API community will be receptive to
participating, learning and changing their behavior for long term.
o Translated, compiled and developed materials, resources, and informational incentives.
o Community and Cultural Events

Outcomes:
o Worked with CDPH to translate the advisory brochure into 9 API languages.
o Developed several fish themed games and activities for kids.
o Arranged for training (by CDPH) and ongoing support to APA partner organizations that increased
these organization’s capacity to provide fish information in the communities they serve.
o Farmmary Saephan was interviewed for a radio story called "Fishermen harvest dinner in the Bay
at their own risk" that was aired on KALW, a San Francisco public radio station.

APA Link: http://www.apafss.org/